Cleaning your wood floor properly can be a major factor for long lasting beauty. If you bought a floor in the last ten years, the finishes used today are not like the finishes used of the last couple generations. Modern finishes are water based and not oil based, and therefore cannot be maintained in the same way.
First consideration for properly cleaning your floor is to get the right cleaner. Avoid at all cost any cleaner that says leaves shiny or anything along those lines. Those cleaners say they are safe for wood floors, but they leave a residue on the surface and over time will start to look streaky and uneven, or can even start to react with the finish and make it cloudy. Here at Brian's Masterpiece we only recommend Bona cleaning products. We have used them for over twenty years and have never had a complaint.
Second consideration is saturation. Wood floors cannot be mopped like tile. Misting the floor with a spray bottle or a slightly damp rag is plenty. Whatever kind of cloth you use to clean your wood floor needs to be clean. So always have a few extra terry cloth pads handy. Once they start to get dirty, you are just pushing the dirt around and your floor is not getting as clean as you would like. If you have a wood floor that gets frequent high traffic and use, call to have your floor professionally cleaned, which can save you thousands in refinishing costs.
Finally, those with specialty finishes consult the cleaning and maintenance spec for your specialized finished. Poor maintenance and cleaning will result in much higher cost down the road.